UN Women

As UN Women’s first Social Media Video Producer, I turned complex issues about gender equality into digestible and shareable social content.

    • Pitch, research, script, produce, and edit original, engaging social-first video content for global social media channels

    • Conduct in-person filming with UN Women personnel and other stakeholders

    • Provide technical guidance to field offices and headquarters on social media video production and optimization

    • Support on monitoring, analyzing and reporting on social video engagement to inform content strategies

    • Led on the production of 125+ videos for global social media channels.

    • Revamped UN Women’s social video presence, increasing average engagement by 87% and establishing consistent global branding.

    • Produced videos for key campaigns including International Women’s Day, 16 Days of Activism to End Violence Against Women, COP28, UNGA, and the Olympics, resulting in millions of views.

    • Developed an in-house production studio and mobile kit. 

    • Founded a working group with 50+ multimedia leads from 20+ UN agencies to advance cross-organization collaboration.

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