Produced videos for a fast-paced, social-first news brand.

Pitched and developed timely, trend-driven stories that blended reporting with visual storytelling for TikTok, Instagram, Facebook, and YouTube.

Directed remote and in-person shoots, conducted interviews, and appeared on camera as talent.

Collaborated with editors and motion designers to ensure consistency in tone, pacing, and visual identity.

Produced 80+ mid-form videos.

Continuously refined strategy based on performance analytics, resulting in videos that consistently outperformed page benchmarks.

Built in-house production studio.